Promotion of nautical through the project “Croatia, Full of Islands to Discover”

first_imgFor the second year in a row, the Croatian National Tourist Board is implementing the project “Croatia, Full of Islands to Discover”, which aims to focus on the promotion of nautical as a tourist product, or positioning Croatia as an attractive and quality nautical destination. As part of this year’s project, 18 world-famous influencers and bloggers from Germany, Great Britain, France, Poland, Belgium, Sweden, Norway, Australia and Japan are discovering Croatian islands. It is a promotion focused on blogs and social networks Facebook, Instagram and Twitter. The travel program includes the islands of Brač, Hvar, Vis, Biševo, Ravnik and Šolta, and as part of the tour of the island will be presented destinations, attractive tourist sites, customs and delicacies. Local tourist boards are also participating in the realization of the project and program, which lasts until September 29.”Nautics is one of the most attractive segments of the overall Croatian tourist offer. Our coast with more than a thousand islands is unique in the world, which confirms the current status of our country as one of the most desirable nautical destinations in the Mediterranean. I am sure that bloggers and influencers are full of positive impressions, which can be seen from the many posts they have already shared with many fans and followers on social networks and blogs.”, said the director of the Croatian Tourist Board Kristjan Staničić, adding that the quality promotion of the nautical tourist offer will continue, especially in the periods before and after the season. Photo: HTZProject “Croatia, Full of Islands to Discover“Is a continuation of the promotional activities carried out by the CNTB this year with the aim of promoting the nautical product, ie an even stronger market positioning of Croatia as an ideal nautical destination. An additional promotional significance of the project is the fact that all bloggers, in addition to travel topics, specialize in the topics of eno-gastronomy, culture, fashion or photography. So far in the nautical charter segment, more than 440 arrivals and almost 3 million overnight stays have been achieved, which is an increase of 2 percent in arrivals and 4 percent in overnight stays compared to the same period last year.  18 world influencers and bloggers sail and discover Croatian islands In the program “Croatia, Full of Islands to Discover” participating Polish blogger and photographer Michal Maj, which leads one of the most popular blogs in Poland. He also had a great desire to sail in Croatia Martin Solhaugen, a film director and influencer from Norway whom on social media Instagram and YouTube is followed by nearly 100 fans.It sails the Adriatic and Luke Jackson-Clark from the UK, a professional photographer whom on social media Instagram follows more than 50 thousand fans. Among the participants is a British woman  Lauren Arthurs, which is active on the blog Love Lauren, but also on the social networks Facebook, Instagram and Twitter, where she is followed by more than 130 thousand fans. They are only part of the 18 bloggers in the campaign “Croatia, Full of Islands to Discover”last_img