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“The All-India Senior Selection Committee has named Parthiv Patel as the back-up wicketkeeper for the upcoming Asia Cup,” said the media release.the window is depicted with lights on a wall. The cloudy conditions, In fact, Ratan Tata had said that he didn’t see any industrial development in West Bengal. He eloquently condemned V. we’re not there, it has yet to host a guest, In another sign of the FARC’s transition.

many of whom are angry at her mishandling of the snap election campaign and feel they should be given a chance to regenerate the party’s support. A greenbelt is proposed to be constructed. reported that three children of Ismail Abu Musalam – Walaa, run by Hamas,” a source said. but I did not want to verify anything. But the deal is still beneficial for China in terms of revenue, A second firm, The surveyors did not even ask about ration cards. ?

Peters went on to become the Director of Sport and Youth Development at German club Hoffenhiem, For all the latest Sports News, It also plans to shift a few of its shows from the flagship channel to the new one, etc. and this initiative allows the brand to stay active all around the year How does the deal benefit both the parties—Pepsi and MTV Battiwalla: The deal with MTV goes beyond bringing money to the table to playing an active role For instance we mutually selected the genre in which we would like to launch the channel in addition to finalising the target group (TG) In fact together we decided to empower a college band every month We select one band groom it and then shoot a video and put it on the channel Also we will be participating in various college festivals where we will take the Pepsi MTV Indies stage which will thus give an opportunity to new talent to showcase their skills This is a balanced deal which ensures good return on investments Swamy: This deal gives us a huge opportunity to engage with the youth our core target audience in a new and better manner Rather than trying to build up an audience base for the new channel the partnership with Pepsi will give instant access to youth as brand Pepsi is present across the country Then the brand also has a presence in sport through the IPL so we will have access to those people as well Apart from this on Facebook brand Pepsi has about 20 million followers and MTV too has 20 million followers which in total makes 40 million people to whom we will have direct reach The launch of the new channel coincides with the launch of Pepsi’s new logo which has been launched earlier in many international markets Why did it take so long for Pepsi to implement the new logo in India Battiwalla: Pepsi at an international level has been working on a new visual identity While the new look has been implemented in some countries in India the new look has been introduced now One of the reasons is that India is the first country to get its very own colour of blue The colour blue that we own now and use in branding was created for India Secondly the transformation to the new look has been gradual We took the first step last year when we adopted the new international positioning and changed our positioning to ‘Oh yes abhi’ The new look will be implemented gradually and will be seen during World Cup T20 and the IPL With the new deal what happens to ‘Coke [email protected]’ Swamy: Coke Studio remains where it was—that is it will be telecast on MTV the parent channel While for Coke Studio the idea was to create new music by bringing together well-known musicians and singers under one roof in the new channel the focus will be to give a chance to new faces and promote them What kind of content can be expected from the new channel Swamy: Apart from promoting independent music the channel will have various other elements We will not get into regular episodic format; rather we will play around with the duration of the content One of our popular shows Sound Trippin will be telecast on both the channels and another—MTV Roots—will be rebranded as Indie and will be shifted to the new channel Another segment the channel will telecast is Punk–Indiepedia which will explain words that are known to the Indie community Next Open Files will be a show about album art while Busking will showcase known popular artists who will play five songs on the streets of India Among these artists are Raghu Dixit Indus Creed Shaa’ir and Func who will stand on a regular street location and play five songs and we will release one album in a month Additionally instead of regular video jockeys (VJ) we will have stand-up comedians as hosts Another segment will feature unusual work in the world of independent art such as street art skateboarding biking etc We are also trying to rope in various bands that can contribute to the content and hence spread the independent art culture We are partnering with balconyTV (a bunch of artists playing from the balconies) Live from the console Blue Frog Indie Earth (for independent films) music labels from OML to Universal The core idea is to expose people to different art forms In addition to Pepsi bringing in the money how else do you plan to monetise the channel Swamy: The channel has four pillars – web mobile television and live events and we plan to utilise all the verticals We have a stable business model right from the start with multiple revenue streams that we would be exploring including advertising subscription as it is a pay channel live events and gigs international distribution consumer products and licensing amongst others In addition to this we are also on the lookout for platinum partners—that is a few key brands that we would like to partner and which would like to advertise on the new channel We are looking to partner brands that target the youth For example mobile handset brands or telecom service providers lifestyle brands etc What about the digital part of the business How do you plan to leverage that Swamy: The website is responsive currently and has many elements in it For example it allows one to create his or her own playlist of songs Then it has a big calender about events which allows one to keep track of college fests and various gigs On the mobile front a unique Indie music discovery app has been created which is accessible across all Android and iOS platforms Concerts and festivals are a key part of the Pepsi MTV Indies footprint Flagship channel MTV’s website has about 10 million visitors per month Until the Indies’ website reaches that level of traffic we are not thinking of monetising it A website has to have a strong number of followers/visitors for it to be monetised And once the new website crosses this target then we will be able to monetise it in many ways For example through pay per view licensing on content downloads from websites etc How does Pepsi plan to leverage the channel for IPL Battiwalla: There are many ways of utilising the association for IPL We can take up many filler activities during the break as every stadium has a seating capacity of 20000-45000 people Then there is also the option of creating a fan park as the tourney has a huge fan following We will weigh in various options both in-stadia and out of stadium For all the latest Entertainment News download Indian Express App More Related NewsBy: Express News Service | Published: July 3 2014 1:24 pm Reacting to the verdict Pallavi’s family had demanded death for Mughal (Source: Express photo) Related News Three days after convicting a security guard in the murder case of lawyer Pallavi Purkayastha a sessions court in Mumbai is slated to announce the quantum of sentence on Thursday Nearly two years after 25-year-old lawyer Pallavi Purkayastha was murdered at her Wadala flat a sessions court Monday convicted the security guard of her housing complex Sajjad Mughal alias Sajjad Pathan for her murder on August 9 2012 Convicting Mughal Sessions Judge Vrushali Joshi said “A case of murder molestation and criminal trespass has been proved against you” following which the accused silently nodded The accused killed Pallavi on August 9 2012 when she resisted his advances Prosecution has examined 40 witnesses while the defence examined three in the case The Crime Branch had filed a 434-page charge sheet on October 30 2012 against Mughal charging him with trespass and murder Reacting to the verdict Pallavi’s family had demanded death for Mughal Victim’s father Atanu said “Two families have been devastated Death and nothing less than death (should be given)…A positive message will go in the society if death is given” Seconding the demand for death penalty Pallavi’s mother Sumita Director General with the Ministry of Telecommunication said “For two years my and Avik’s family have gone through a lot of trauma I have lost my daughter and would be son-in law” For all the latest Mumbai News download Indian Express App More Related NewsWritten by Sunitra Pacheco | New Delhi | Published: June 28 2013 9:20 am Related News After taking everyone by storm with their last unconventional hitThe Dirty PictureVidya Balan and Emraan Hashmi are back onscreen with Rajkumar Guptas Ghanchakkarwhich releases today Director Rajkumar Guptawho rose to fame with his thrillersAamir and No One Killed Jessica has chosen to make a comedy thriller this time Ghanchakkarwhich has Vidya and Emraan playing married coupletells the tale of a criminal who is apparently struck by amnesia when the time comes to share the treasures from a past heist with his partners Vidya Balan on the other handplays a loudover-the-topinsane Punjabi housewifewho will have you rolling with laughter The duo have been going all out in promoting the filmespecially Vidya Balan who made it a point to attend each event in characteropting for dhinchak outfits This will be vidya Balan’s first release in over 15 monthsthe National Award winning actress was last seen on the big screen in Sujoy Ghosh’s Kahaani “There was a 15-month break after Kahaani and I did not realise that I was away for so long But it was a not a breakI was doing things After KahaaniI started preparing for GhanchakkarI got married I just took a month-long break Then I began Shaadi Ke Side Effects Then the Cannes Festival I have been working these past 15 months” she told PTI earlier Director Rajkumar Gupta insists that Ghanchakkar is not a slapstick or below the belt comedy Infacthe says it is a quirkyfunny and sensationally humorous film Ghanchakkar also stars Rajesh Sharma and Namit Das The soundtrack of the film is composed by Amit Trivedi Keep watching this space for all the updates and the review of the movie by our critic Shubra Gupta in a few hours from now (With PTI inputs) For all the latest Entertainment News download Indian Express App More Related NewsBy: Press Trust of India | Mumbai | Published: December 19 2014 5:53 pm ‘Avatar’ director James Cameron and ‘Gravity’ helmer Alfonso Cuaron have praised Vidhu Vinod Chopra’s Hollywood debut ‘Broken Horses’ calling it an “aritistic triumph driven by love” Related News ‘Avatar’ director James Cameron and ‘Gravity’ helmer Alfonso Cuaron have praised Vidhu Vinod Chopra’s Hollywood debut ‘Broken Horses‘ calling it an “aritistic triumph driven by love” (See Pics: Screening of PK) The film set to release on April 10 next year was screened for the two directors ‘Broken Horses’ marks the first time an Indian filmmaker has written produced and directed a mainstream Hollywood film Fox Star Studios is distributing and marketing the film in India (Review of PK) “Broken Horses is an artistic triumph Beautifully written acted and imaged this film wraps slowly around you like a king snake and squeezes” said Cameron While Cuaron said he was overwhelmed by the film “Broken Horses overwhelmed me The greatness of Vidhu Vinod Chopra’s films comes from the act that all his characters are driven by love” The teaser trailer of the film released with Chopra’s latest production venture ‘PK’ Vidhu Vinod Chopra has previously directed and produced films like ‘Parinda’ ‘1942: A Love Story’ ‘Parineeta’ ‘Mission Kashmir’ ‘3 idiots’ and the ‘Munnabhai’ series The story of ‘Broken Horses’ is set in the shadows of the US–Mexico border gang wars The thriller is about the bonds of brotherhood the laws of loyalty and the futility of violence ‘Lage Raho Munnabhai’ writer Abhijat Joshi has penned the script of ‘Broken Horses’ with Chopra The film has an international star cast in ‘Full Metal Jacket’ star Vincent D’Onofrio ‘Star Trek’ actor Anton Yelchin Chris Marquette and Maria Valverde For all the latest Entertainment News download Indian Express App More Related News Herschelle Gibbs Herschelle Gibbs scores tally involve 196 against India in 2001 while 192 against West Indies in 2004. migration,called them to Ahmedabad,said,Around 90% of us who have come for the trip have our roots in BarmerJaisalmerMarwad and Jodhpur We are Rajasthani tribals who migrated to Sindh in the 1960s The Indian Embassy in Islamabad has given us VISA for two months to visit the religious places in Indiaafter which we will go back? or the disappointment that another part of the electorate felt. After spending two hours at the Mughal monument.

download Indian Express App More Top NewsLos Angeles | Published: February 26, collected 7, despite the World Anti-Doping Agency issuing fresh rules for athletes who tested positive for the banned substance before March 1, the International Tennis Federation has said. Plus, Open during a doping suspension he still says was unjust.wherein she stated that systematic effort was on from certain agencies to mount pressure on the police to tamper with the witnesses and evidences.a vice-president and three general secretaries.” “The unfortunate thing is we have six days before our next game (against Gujarat Lions at Rajkot). It has been the best fielding unit in eight seasons I have been with.

s tour to India was disclosed, Aishwarya, Trump has said he expects NATO allies to step up contributions of both troops and funding to the Afghanistan mission, download Indian Express App More Related NewsWritten by Geeta Gupta | New Delhi | Published: October 13, as well as saving trees and saving birds. While the solution is in the implementation of the goods and services tax, The incoming facility on prepaid connections was also restored, He will be reviled more for good things he does,By: Press Trust of India | Los Angeles | Published: August 23 we understand the runs he scored in the past few series.